what an introduction to this packet of crisps!!! i wont bore you with the details of me sitting in b&q for 2hours waiting for wheels to be put on my car resulting in a heafty bill when i stumbled across these in the new cafe of b&q at home i might also add(luton- not actually home but pretty near and very much the ghetto)
i love the daring design to the product, we know they're crisps and were formally a potatoe so we dont need another image of a potatoe, such a refreshing change to have a bit of humour and 'big up' of the product directly on its packaging.
i always find myself reading the backs of labels etc when a little bored and this piece of design provided me with brief entertainment.
3 spot colours used also, how very cost effective x