just do it.

it messes with you mind i love it.
Serial Cut™ is a Madrid based studio, established in 1999 by Sergio del Puerto, licensed in Visual Communication in the UCM (Madrid) and graphic design, working on great variety of projects types although mainly focussing on the following: art direction, graphic design and illustration. click on their site in my 'websites of lushness' section. some very funky buisness.

home is the most important place in the world.

here is a great example of where a designer is to use two specific spot colours and thats all.
this eyecatching piece of typography is situated directly in the city centre, which is quite ironic as the majority of the city are students etc, very far from home.
love the simple use of type, IKEA rules x

real food, real graphics, ha!

what an introduction to this packet of crisps!!! i wont bore you with the details of me sitting in b&q for 2hours waiting for wheels to be put on my car resulting in a heafty bill when i stumbled across these in the new cafe of b&q at home i might also add(luton- not actually home but pretty near and very much the ghetto)
i love the daring design to the product, we know they're crisps and were formally a potatoe so we dont need another image of a potatoe, such a refreshing change to have a bit of humour and 'big up' of the product directly on its packaging.
i always find myself reading the backs of labels etc when a little bored and this piece of design provided me with brief entertainment.
3 spot colours used also, how very cost effective x

passenger.

weird how you can take so many things forgranted when u look at them initially, i always liked this design for the walk you home track by passenger, which by the way is my most favouritist band at the min- beautiful. but i believe it is greyscale/ duoton with one spot colour. simple yet very effective. loves x

i'm about as original as ready salted!

grrrrrr, just when i think im being remotley original,witty and perhaps a little bit clever something comes around to bite me directly on the bum!
these are the press photos for this years northern design event and the products are nicely wrapped in newspaper, well how very 'now' !

Herb Lubalin

Lubalin was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, mother & child and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.

These logos above don't even feel dated. They are clever and also aesthetically simple. My kind of typography. xxx