Pysop

i love their catch phrase which they have also made into a personal anthem....
PERSUADE, CHANGE, INFLUENCE.
(which was sneekily stolen from the US governments psycological division)
Again their clientel is remarkable- from adidas to coca cola, HSBC, Mc Donalds, mastercard, nike , mercedes, and starbucks.
they create print, animation and branding campaigns

i love this ad for adidas, firstly the way it is shot is fantastic but the use of spot colour is truely beautiful and a process i like to use myself to highlight special elemts to my design and ads a different element to black and white photography.

The economist ads are so simple, obviously very effective and instantly recognisable. i love the simplicity to design and the wit of the idea, this is copy at its best, for my D&AD work i could only hope to produce a piece of copy that works so simply as this. They have recently rebranded with a more illustrative style maintaining the colour scheme but i dont feel the approach is as successful.