Wednesday, 12 March 2008


The economist ads are so simple, obviously very effective and instantly recognisable. i love the simplicity to design and the wit of the idea, this is copy at its best, for my D&AD work i could only hope to produce a piece of copy that works so simply as this. They have recently rebranded with a more illustrative style maintaining the colour scheme but i dont feel the approach is as successful.

No comments: