Whilst visiting Liverpool for the Bruno Maag lecture we briefly passed through the new shopping village- Liverpool One. The shops were incredible, beautiful new shop fits and there was a real buzz in the area.
I, for one obvious reason love the logo. Represents 'the heart of the city' i think its clever and simple and creates a strong recognizable brand. I am using this logo as an example in my dissertation, how hearts can be used for branding places, just like the I ♥ New York logo
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